The essence of strategy is choosing what not to do.

It helps to base your strategy on things that won't change.

It's not just what it looks like and feels like. Design is how it works.

Your time is limited, so don't waste it living someone else's life.

After all, you only find out who is swimming naked when the tide goes out.

The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle.

It is not from the benevolence of the butcher, the brewer, or the baker that we expect our dinner, but from their regard to their own interest.

A lot of times, people don't know what they want until you show it to them.

Success is a lousy teacher. It seduces smart people into thinking they can't lose.

Strong people always have strong weaknesses too. Where there are peaks, there are valleys.

Lose money for the firm, and I will be understanding; lose a shred of reputation for the firm, and I will be ruthless.