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Good is the enemy of great.

Jim Collins Business author Good to Great · 2001

Your most unhappy customers are your greatest source of learning.

Bill Gates Microsoft co-founder Business @ the Speed of Thought · 1999

The essence of strategy is choosing what not to do.

Michael Porter Harvard strategy professor "What Is Strategy?", Harvard Business Review · 1996

Consumption is the sole end and purpose of all production; and the interest of the producer ought to be attended to, only so far as it may be necessary for promoting that of the consumer.

Adam Smith Scottish economist The Wealth of Nations, Book IV, Chapter 8 · 1776

Our goal is more modest: we simply attempt to be fearful when others are greedy and to be greedy only when others are fearful.

Warren Buffett Berkshire Hathaway chairman Berkshire Hathaway shareholder letter · 1986

Let everyone else call your idea crazy . . . just keep going. Don't stop.

Phil Knight Nike co-founder Shoe Dog · 2016

After all, you only find out who is swimming naked when the tide goes out.

Warren Buffett Berkshire Hathaway chairman Berkshire Hathaway shareholder letter · 2001

Thinking is the hardest work there is, which is the probable reason why so few engage in it.

Henry Ford Ford Motor Company founder Interview in The Forum, April 1928

It helps to base your strategy on things that won't change.

Jeff Bezos Amazon founder Interview, Harvard Business Review, October 2007

Failure is only the opportunity more intelligently to begin again. There is no disgrace in honest failure; there is disgrace in fearing to fail.

Henry Ford Ford Motor Company founder My Life and Work, with Samuel Crowther · 1922

The purpose of a business is to create and keep a customer.

Theodore Levitt Harvard marketing professor The Marketing Imagination · 1983

Genius is one per cent inspiration, ninety-nine per cent perspiration.

Thomas Edison Inventor and industrialist As recalled by M. A. Rosanoff in Harper's Monthly, September 1932